December 12, 2016 : Verday Chlorophyll Water breaks through the crowded field of emerging beverage brands to be awarded the coveted “2016 Innovation Of The Year” by industry leader, Beverage Industry Magazine.
The editors of Beverage Industry analyzed the new beverage launches of 2016 and determined that Verday Chlorophyll Water is an “industry-changing” product that is energizing the U.S. drink market and best meeting the needs of consumers. “This award serves to confirm what we already knew about the power of this green magic” says Randy Kohana, founder and CEO of Verday.
Highlighting Verday Chlorophyll Waters 4 delicious flavors, healthy benefits, 0 calorie profile and industry-leading shelf stability, this award establishes Verday as an exciting new entry in a Bottled Water category which is reaching unprecedented heights. As Americans look for better-for-you alternatives to soft drinks, the Bottled Water segment grew 6.4% in 2015 and is poised to become the beverage #1 category by volume in the United States. (Mintel)
“Consumers are demanding more from their beverages, and the editors of Beverage Industry recognize the impact this trend is having on the U.S. beverage market” says Jessica Jacobsen, editor of Beverage Industry Magazine. ”Capitalizing on healthy hydration trends, Verday Chlorophyll Waters offer consumers an innovative, functional beverage, which is why the brand was named one of our 2016 Innovations of the Year.”
At the core of Verday are the health benefits of Chlorophyll, the nourishing green nutrient that allows plants to harness energy from the sun via photosynthesis. Verday’s unique formulation gives consumers thirst-quenching flavor and the antioxidant and healing power of 100mg of chlorophyll; more chlorophyll than 2 shots of wheatgrass or even 12 cups of arugula. This award validates the wide appeal of Chlorophyll beyond the Natural Products channel and establishes Verday as the premiere brand to spearhead the ingredient and movement.
Verday Chlorophyll Water can be found on shelves in New York and Los Angeles and is expanding nationally through partnership with leading natural-channel distributors KeHE and UNFI. Customers can order Verday online through www.drinkverday.com and Amazon.
About Verday Chlorophyll Water
Available in natural Watermelon, Coconut, Cucumber and Lemongrass Ginger flavors, Verday Chlorophyll Water represents an exciting new category of beverage that quenches your thirst like water and provides the antioxidant and cleansing benefits of a green juice.
The key ingredient of Verday is Chlorophyll, the green pigment present in all plants. Many remember from middle school that Chlorophyll is the “building block of life”, responsible for absorbing sun’s light and converting it into energy via photosynthesis. The powerful antioxidant and cleansing properties of Chlorophyll have made it a favorite amongst leading wellness experts and healthy active consumers for generations. Each bottle of Verday is packed with 100mg of Chlorophyll; more than 2 shots of wheatgrass, 4 cups of spinach or 12 cups of arugula. For more information about Verday, please visit to www.drinkverday.com. Verday is distributed by KeHE and UNFI, New England Beverages in New York City and self distributed in Los Angeles. For sales and distribution inquiries speak to your distribution representative or email firstname.lastname@example.org.
About Beverage Industry Magazine
Beverage Industry is the best read and most widely distributed magazine covering the entire $240 billion North American beverage marketplace. Beverage Industry reports on a wide range of marketing and manufacturing subjects with emphasis on new products, research and development, packaging, production, distribution, and marketing innovations.